Be present where
Denmark shops.
Denmark shops.
Advertise across MENY, SPAR and Min Købmand and reach 2.12 million weekly shoppers close to the planning and purchase moment.
The Chains
Three chains, three customer bases.
Three well-known chains, each with its own customer base. Plan across all or choose the chains that fit your category.
Denmark's food market.
Denmark's food market with 5,000+ professionally trained butchers, fishmongers, cheese experts and wine specialists. Concepts like Danske Madskatte and MENY Vin deliver quality and inspiration every day.
116
Stores
1.03 M
Customers per week
560,235
Loyalty customers
366,000
App & web users
Your local supermarket.
Founded in 1954 and run by local grocers. The benefits app and Gul Pris price-matches Netto — close to the community with market days and local sponsorships.
139
Stores
697,000
Customers per week
247,556
Loyalty customers
109,000
App & web users
The lifeblood of the city.
The lifeblood of the city with a range tailored to local needs. Many stores are community projects where local enthusiasts buy shares to keep the store in town.
170
Stores
388,000
Customers per week
22,153
Loyalty customers
8,000
App & web users
Trusted by leading brands
Audiences
Reach & purchasing power.
A large, loyal network and a significantly more affluent customer base than the Danish average.
2,12 million
weekly customers across MENY, SPAR and Min Købmand – close to the moment of purchase.
50%
of loyalty customers are well-established homeowners & high earners – compared to just 26.4% nationally.
Dagrofa
50%
National average
26.4%
830,000+
loyalty members
444,000
with a registered payment card
502,263
newsletter recipients
483,000+
unique app & web users
425
stores across the country
Well-established homeowners
Owner-occupiers, financially secure and high spenders. Into gardening and DIY projects.
Nation wide 17,3 % → Meny 32 %
Nation wide 17,3 % → Meny 32 %
High earners
Affluent with very high purchasing power and wealth. Willing to pay for quality. Well-educated.
Nation wide 9,1 % → Meny 18 %
Nation wide 9,1 % → Meny 18 %
Cases
Brands activating with Dagrofa.
Brands activate across games, newsletters and local posts throughout the network.
Arla · Organic Quiz
Branded in-app loyalty game with product sampling.
27,541
avg. unique players per MENY game
Carlsberg · Hit the Target
Interactive loyalty game across SPAR SAMMEN.
15,216
avg. unique players per SPAR game
Local store campaign
Local posts on Facebook — the local grocer as sender.
22,209
avg. reach per MENY store post
Media channels
Here's how you can advertise.
Buy by format and channel, not by chain. Select a format to see it in context.
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Contact
Meet the team.
Write or call the Dagrofa Retail Media team directly — we'll help you with a media plan and a proposal.
Nikolai Iversen
Head of Retail Media
nikolai.iversen@dagrofa.dk
+45 20 69 25 30
Maria Bonde
Campaign Coordinator
Maria.hartvig@dagrofa.dk
+45 53 84 89 98
Katrine Olsen
Senior Retail Media Specialist
Katrine.olsen@dagrofa.dk
+45 22 40 63 60
Mads Bentsen
Key Account Manager
Mads.bentsen@dagrofa.dk
+45 51 19 29 96